Location Information

  • May 1st 2024 from 2:00 PM to 9:00 PM EDTMay 2nd 2024 from 11:00 AM to 8:00 PM EDTMay 3rd 2024 from 9:00 AM to 8:00 PM EDTMay 4th 2024 from 9:00 AM to 3:00 PM EDT
  • Livonia Athletic District
  • 14255 Stark Rd, Livonia, MI, 48154 US
  • Google, Bing, MapQuest

Just Between Friends Livonia/Novi hosts biannual, pop-up baby, kid, and maternity resale events. We attract thousands of parents, grandparents, teachers, and caregivers that are actively seeking out high-quality products for their families and kids while saving a ton of money. Our events can provide an opportunity for our shoppers to have a positive, in-person experience with your brand.

We host well-organized, professionally staffed events that our loyal customer base of moms excitedly anticipate in our Livonia location every spring and fall. Our team will work with you to deliver your marketing message to our shared targeted demographic of families to create a positive, memorable experience with your brand.

All 2024 Events

*Commitments made on this form are for our Spring Sale only, scheduled for May 1-4, 2024

Our Annual Reach:

Social Media: 56k 

Email: 11K 

Onsite: 4K shoppers & consignors


Spring Event

Livonia Athletic District

May 1-4, 2024

Deadline to secure sponsorship: April 16th

Fall Event

Livonia Athletic District

October 16-19 (tentatively)

Deadline to secure sponsorship: Sept 20th


Choose one, multiple or all! We are expecting over 80,000 items to sell from 200+ local families, to 4,000-5,000 shoppers. 

Space is Limited!  **Family Friendly Businesses, Products & Services Only**

Committed Event Sponsors

Livonia Athletic District Presenting Sponsor

The #1 indoor sports complex in Metro Detroit!

On-Site Event Sponsorships

Event sponsors will have representation during our pop-up resale event.

TicketsPriceQuantity

Friendship Sponsor (4 remaining)

-Company banner displayed in a high traffic area for the duration of event (you must provide banner, under 8ft in length).
-Company logo will appear as a sponsor on digital marketing, newsletters, and press releases.
-Company logo on Facebook fan page header
-Marketing table during our Friday public sale hours, 12pm-9pm
-Logo on back of team t-shirt, worn by staff for the duration of the event
-Website link posted on JBF Livonia/Novi homepage for minimum of 4 months
-Logo placement on dedicated JBF Livonia/Novi sponsorship webpage
-Logo placement on all e-tickets
Prime Time shopping passes

$600.00

Kid Zone Sponsorship

Our Kid Zone will be an area dedicated to entertaining our youngest of guests while also appealing to their parents and care givers! Special consideration will given to businesses that specialize in children’s entertainment ex. bounce houses, team sports, STEM activities, etc

-Company banner displayed in the exclusive Kid Zone area for the duration of the event (you must provide a banner, under 8ft in length).
-Company logo will appear as a Kid Zone sponsor on digital marketing, newsletters, and press releases.
-Company logo on Facebook fan page header
-Sponsor required to host kid focused activities or games during public shopping hours. This works to your benefit; if the littles are busy, their grown-up can chat with you a little longer! 
-Option to provide promotional materials to shoppers in the form of a free gift.
-Logo on back of team t-shirt
-Website link posted on JBF Livonia/Novi homepage for minimum of 4 months
-Logo placement on dedicated JBF Livonia/Novi sponsorship webpage
-Logo placement on all e-tickets
-Prime Time shopping passes

$500.00

Sponsorship of the DIY Bagging/Boxing Area (1 remaining)

-Company banner displayed at our DIY bagging/boxing station for the duration of event (you must provide banner, under 8ft in length).
-Opportunity to provide samples and/or coupons for our team to distribute to anyone visiting the HOLD area.
-Logo placement on dedicated JBF Livonia/Novi sponsorship webpage

$300.00

Consigner Drop-Off Sponsor (1 remaining)

-Company signage will be displayed at the drop off registration table where approx. 200+ consigners will be participating.
-This sponsorship should include a take home item for the consigners (ie, samples, coupon) or the opportunity to enter a giveaway.
-Logo placement on dedicated JBF Livonia/Novi sponsorship webpage.

$200.00

Hydration Station Sponsor (3 remaining)

Hydrate Our Power Shoppers; we provide the space, you provide the water! Only 1 spot per day available, 3 total

-Provide bottles of water to our shoppers. Branded label optional.
-Your signage and samples/coupon available at a 'refresh' station and/or passed out by our line hosts.
-Logo placement on dedicated JBF Livonia/Novi sponsorship webpage

$200.00

Banner Only Sponsor

-Company banner displayed in high traffic area for duration of event. (you must provide banner, under 8ft in length).
-Logo placement on dedicated JBF Livonia/Novi sponsorship webpage

$100.00

Wagon Sponsor (9 remaining)

Highlight your company on our Shopping Wagons!

-Sign affixed to wagon wil say "This wagon is sponsored for your shopping convenience by: [your company]"
-QR codes are great to send shoppers easily to save your website or landing page!
-Logo placement on dedicated JBF Livonia/Novi sponsorship webpage

$50.00

Check-out Station Sponsorship (5 remaining)

Highlight your company on our cash registers! These registers are used by JBF employees and shoppers during the entirety of the sale.

-Sign affixed to register will say "This check-out is sponsored by: [your company]“
-QR codes are encouraged in order to send shoppers easily your website or landing page
-Logo placement on dedicated JBF Livonia/Novi sponsorship webpage

$50.00

Digital Sponsorships

Event sponsors will be featured in digital sources related to our pop-up resale event. These can be a stand-alone option or an a la carte add on to other sponsorship levels.

TicketsPriceQuantity

Live/Reel Interview

-1 live/reel interview shared on our social pages (Facebook, Instagram, TikTok)
-Logo placement on dedicated JBF Livonia/Novi sponsorship webpage

$150.00

Dedicated Social Media Post

-Dedicated Facebook & Instagram Post on Business Page (2K+ followers) Limit: 1 brand per day during sale
-Logo placement on dedicated JBF Livonia/Novi sponsorship webpage

$100.00

Dedicated Fan Group Post

-Dedicated Facebook Post in Consignor Group (400+ members - these are our superfans!) Limit: 1 brand per day during sale
-Logo placement on dedicated JBF Livonia/Novi sponsorship webpage

$50.00

Cross Promotional Partnership

Do you own a business with an identical customer demographic as JBF Livonia/Novi? (Local families who love saving a dollar!) Or do you provide goods or services that could make our event even more spectacular? Let’s get creative and collaborate!

TicketsPriceQuantity

Better Together Partnership

Ideas:
-Party rental company to provide the tables we need for the sale in exchange for a dedicated email blast, social media shout out, and signage at the event.

-Balloon creation company to provide a balloon arch placed at our step-and-repeat. Company signage included in camera shot where shoppers will be incentivized to take a “haul photo” and share on their social pages.

-A Child Passenger Safety Technician (CPST) to provide car seat shopping advice, make installation appointments, and have signage available in exchange for completing our recall and safety checks before opening.

-Printing company to provide all of our signage and printed material in exchange for a dedicated email blast, social media shout out, and signage at the event.

$0.00
Total: $0.00
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